Continuing the theme of self-promotion, a friend forwarded me an interesting article Audrey Lee wrote for the New York Times Sunday business section, “How to Suppress the Apology Reflex“. Briefly, Lee’s premise is that way too many people expend way too much energy using the term “sorry” when no apology is necessary. In business, you only need to say you are sorry when there is something for which to be sorry.
Lee describes being brought up to be modest regarding her achievements and to defer to the point of obsequious to those more senior. Early in her career, she found she defaulted to “sorry” as a basic response to a variety of situations. Even when the senior person assured her that nothing was wrong, her return response was “sorry”. Her early childhood training was so strongly ingrained; she did not realize the impact of her reflex response. At this point of my read, I could see myself in her shoes. I cannot tell you how many times in my past I have uttered the reflexive sorry response.
Finally one of her colleagues in exasperation exclaimed, “Stop saying ‘sorry’! You don’t need to unless you really did do something wrong, O.K.? The team and customers will think that you aren’t confident when you always apologize.” The article goes on to describe how Lee began to grow her confidence and practice communicating her worth throughout her workplace environment.
Just yesterday, a colleague reviewed a draft for a course description I had written. I had forgotten to include an essential item, which she caught and inserted into the working document. My first reaction was to apologize. Just as I was typing the words “I’m sorry” into the email text, I remembered Lee’s article and stopped. Two brains are better than one. The purpose of peer review is to create stronger documents and projects. Yes, my inner child reflex wished I had created the perfect document as part of the first draft process. However, after I reviewed my colleague’s comments, I made other changes and the collaborative effort made for a stronger third and final draft. Like Lee, suppressing the apology response will be an on-going practice for me.
The essential take away — if an apology is necessary, be accountable and take responsibility; however, in the course of normal business interactions, suppress that default reflex to apologize. Arbitrary apologies suggest timidity and not the confident composure that indicates a practiced professional.